Women Who Lead

Helping organizations attract and retain female talent and customers

Welcome to the Women's Hub!

Attract female talent & customers

Create women-centric development and experiences.

Differentiate your brand

Why you need Women Who Lead

Even though women make 85% of all purchasing decisions at home and have an enormous impact on the economy, they are not at the C-Suites or board of directors in that same proportion.

And when it comes to companies whose primary customers are women, their campaigns are still designed by men-owned agencies and male-dominated creative teams.

No wonder the needle is barely moving on their end when attracting and retaining women.

Except for our clients!

When it comes to our clients, the numbers are astounding!

Having an average of 45% to 65% of women in top leadership roles and creating loyal female fans

Whenever our clients think about WOMEN they ask for our guidance and proven programs…

You should do the same!

Who We Are

Women Who Lead™ is a Latina-Owned Company™ created 16 years ago by Frances Rios, a former top executive from Fortune Fifty companies like Walmart and Humana.

Coming from the corporate world, Frances experienced firsthand how hard it was for women to conquer the C-Suites and how female customers needed to be addressed respectfully.

Our mission is to help women, men, and companies grow and ignite revenue equally.

Companies that want to grow with the power of women get expert advice from the Women Who Lead and take advantage of our proprietary and results-driven methods.

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